Your social media marketing integrated with SEO rich content is a key element of how successful your overall strategy will be. Here is how you can integrate your search engine marketing in London with your social marketing. Check the following:
The Sweet spot
You can find the sweet spot where your SEO, social media strategies, and content come together to complement each other. So how you can reach your sweet spot? Here are the ways to do it:
You can reach this sweet spot by creating great content that informs such as blog posts or articles, content guides, videos, video stories, live video, podcasts, infographics, and video podcasts.
Do not get daunted if this seems like a lot of work. You can reuse and repurpose the content in different media. For instance, your blogpost could be the basis of many infographics or a long video can be chopped up into small video stories.
Topic Clusters
One way to make your content stand out and scale it from the SEO point of view is through topic clusters. Creating topic clusters is a great way to structure your informational content and incorporate SEO writing into your content mix. So, you have the main topic and several sub topics branching out from it. For instance, your main topic might be about SEO marketing in London and the sub topics could more about crystallizing the idea of search engine marketing and everything that comes under the radar.
In topic clusters, the main topic is called the pillar content, and the sub topics are the cluster content. When you are structuring the content, be sure to use more hyperlinks between your pillar and cluster content to increase the reach of the same.
Tailor your Content
When you sit your write your content, think about the stage of the journey of your customers and how can you nurture them in the funnel. Informational content is also the most important at the top when you are trying to generate awareness and interest. People aren’t ready to make a buying decision. The closer a buyer gets to the buying decision; the more transactional content becomes important. This is how you can make the conversion process as smooth as possible for the customers.
A common mistake people make here is that they solely focus on the transactional content. If your social media channels are all for asks and promotions, you will not build the following that you want. It will be hard for you to gain a good SEO ranking just with the help of transaction content.
So serve your audience with informational content and sell second with transactional content. This makes sense with Google and social media.
Talk to your SEO marketing agency in London for more info.
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